Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera?
Agree to be on social media
The short answer in my case, is no. We do not give the patient anything to coerce them into being on social media. We simply ask. And if they have concerns, we delve into what those concerns are. If we can allay those concerns in one pass and they agree, great. If not, that’s end of the conversation. We don’t shame them or hold a grudge.
But under no circumstances do we offer any favor or treatment or money in an effort to get them to agree to be on social media. There are several reasons for this. We don’t want them to feel pressure. If there is some renumeration, there’s a risk they would regret it and have buyer’s remorse.
There’s also a power or education gap between the patient and doctor. The doctor is in a position where their mere presence can cause undue pressure on the patient to make a decision they normally would not.
Ironically, you don’t have to offer the patient anything to be on social media. By the time they reach out to our office, they’re already following us on social media. They’re already learning from us. And for that reason, they want to be on social media. Just as they learned from other patients that agreed to be on social media, they want to pay that education forward.